You’ve probably seen the Beyond Burger all over your Facebook feed – it’s the one that looks like beef, supposedly tastes like beef and even ‘bleeds’ like beef. And while it might seem a little too close to comfort for many veggie eaters, it’s a step in the right direction for getting meat-eaters to jump onboard a plant-based lifestyle.
The burger, which has 20g of protein – more than a meat burger – is gluten, meat and soy free and uses beetroot to give it that ‘bleeding’ effect. It has been super popular in the US, where it has been trialled in supermarkets and big restaurant chains like TGI Fridays.
The announcement was made at an exclusive launch event in London last week, held by Compassion In Farming, where their patron Joanna Lumley tried one of the first Beyond Burgers in the UK – “I’m very excited to be one of the first people in the UK to taste the Beyond Burger and it’s wonderful to see so many innovative plant-based products being developed which are kind to animals, the planet, and our health”
The owners of Beyond Meat have admitted that their target audience are meat-eaters who need to reduce their meat intake for health reasons, with the burgers currently being sold in the meat section rather than the free-from section. This isn’t the dream scenario for vegans, of course, but is definitely moving towards less meat being consumed by those who are opposed to a veggie diet.
We’re not sure where the burgers will be sold as of yet, but keep an eye out for them hitting the shelves early next year.
Will you be trying this burger when it launches in the UK? Let us know!